[OG Kush]

Joseph White's home office is like a modern-day hippie hangout.

Books on Buddhism and yoga mingle with business planners and a laptop computer. An acoustic guitar rests next to a shuffle of sheet music for "Mr. Tambourine Man," just across the room from a fax machine.

And then there are the marijuana stalks. Towering six-footers. Pint-sized plants for personal medical use. He even has a few ripe buds kicking around on a desk, not far from his cell phone.

His stash is for sale, but it won't get you stoned. These lifelike botanicals are made of silk and wood.

Behold, counterfeit cannabis.

During the past two years, White has rolled his pro-pot activism and business savvy into New Image Plants, a startup company that sells the make-believe marijuana online.

"The business name reflects exactly what I'm trying to do -- create a new image for these plants," he said. "They're beautiful plants and people should be able to enjoy them without fear of arrest."

White won't say whether he smokes pot or has in the past. But he began pushing for marijuana legalization about seven years ago after talking to one of his sons about anti-drug advertising.

While he doesn't condone the use of marijuana by minors, White rebukes the notion that pot is a harmful drug that inevitably leads to the use of harder drugs.

So he started a nonprofit group in 1999 called Change the Climate, which advocates for the legalization and taxation of marijuana and better education about the drug.

"My vision was that I needed to tell the truth about marijuana," White said.

His early customers were people looking for gag gifts, party planners in search of unique decorations and law enforcement agencies needing replicas for training missions.

Then Hollywood came calling, and New Image Plants hit a financial high.

In April, White received an order for 355 plants from "Weeds," the Showtime cable television series about a single suburban soccer mom who deals marijuana to support her family.

Julie Bolder, the show's set director, needed to concoct a grow room stocked with what would look like $1 million worth of marijuana. She called White after stumbling on his web site.

"I looked hard to find somebody to make us good weed, and Joe did the best job," Bolder said. "All the weed you see on the show is Joe's weed," Bolder said.

The order brought in about $40,000, five times what White said his company had earned since it sprang up 18 months ago.

Suddenly, the business became bigger than he expected -- or needed.

Along with his continued work for Change the Climate, White is the senior vice president of Share Group, a private organization that offers consulting, fundraising and marketing services to nonprofit organizations, including the American Civil Liberties Union and Planned Parenthood.

Although he isn't relying on New Image Plants as his main source of income, White sees no competition in the mock marijuana market and expects his sales to continue building.

The plants are assembled by White's manufacturing partner in Jupiter, Fla. Workers attach stems and leaves made from imported Chinese silk to a thin, wooden trunk. The plants are wedged into a pot with a foam base, then topped with moss. The flowering marijuana models that sell for $80 to $190 come with a few buds attached. The hemp models, which do not have flowers, sell for $65 to $150.

Until his order from "Weeds," White's biggest buyers were law enforcement agencies in Virginia and Ontario, Canada. And that was a hard fact for the him to deal with.

"I have deeply mixed feelings selling to law enforcement," he said. "They've been some of our largest customers. If an average order is $150, the average law enforcement order is over $1,000.

So far, his products haven't disappointed even the most discerning customers.

"When you come through the door and look at them, you'd swear you're looking at real marijuana," said John O'Reilly, an instructor at the Ontario Police College in Canada. After finding just one other company that makes fake pot plants, the college purchased 30 of White's two-foot-tall stalks to simulate a homegrown marijuana cultivation operation.

"We've had people see them and want to know why we're growing marijuana."

The New Image Plants have also fooled some other connoisseurs.

After ordering a bogus bud online, one customer called White to ask how soon her shipment would arrive.

"I could tell in her voice that she thought she had ordered the real thing," White said. While he did his best to set her straight, the caller was adamant that actual marijuana could be bought through the Internet, he said. But he insisted that she not try getting high on the silk supply.


Newshawk: SX420 - 420Girls.com
Source: 420Times.com
Author: Adam Gorlick
Copyright: 2006 Reno Gazette-Journal, a Gannett Co. Inc. Newspaper
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