[420 Girl]

San Jose, Calif. - David Goldman has a chronic headache, but help is on the way. A driver arrives at his apartment, checks Goldman's ID card, then hands over a small bag of marijuana.

"It's really nice to have the convenience of delivery," said Goldman, a retired teacher who orders medicinal marijuana about once a week from The Green Cross, a medical marijuana delivery service. "I trust their product, and their prices are competitive."

As Californians consider legalizing marijuana, The Green Cross in San Francisco is a signal of just how mainstream pot has become. In some ways, the medical marijuana dispensary is just like any other retail business: It takes credit cards, it's reviewed on Yelp and it promises delivery within an hour - there's even a $10 discount if the pot is late.

Since 1996, when California voters passed Proposition 215, medical marijuana has moved steadily toward mainstream acceptance.

Thirteen states, including Maine, Michigan, Montana and New Mexico, have passed laws allowing seriously ill patients access to it.

The Green Cross operates out of founder Kevin Reed's apartment. Here, 19 employees bake brownies and other "edibles" and assemble orders from a changing menu of more than 40 strains of marijuana (an ounce is $310).

"Delivery is key because some of our patients literally cannot get out of their beds," Reed said. "It's like hot pizza to me: Once an order is in, you've got to get it out the door in 20 minutes."


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