[420 Girl]

In another move demonstrating a rightward title in its advertising choices, CBS has rejected a video billboard ad for Times Square that advocated for the legalization of marijuana.

The NORML Foundation, part of the National Organization for the Reform of Marijuana Laws, wanted to run its 15-second commercial asserting that the nation could generate billions of dollars in tax revenue by legalizing and regulating the sale of marijuana. NORML wanted to air the ad 18 times a day starting on February 1 on CBS’s 42nd Street digital billboard, but the network refused, according to CBS’ partner Neutron Media.

NORML was informed by Neutron Media that CBS would not approve the ad. “If CBS changes their morals we will let you know,” read Neutron’s email to NORML.

The decision not to accept the pro-marijuana commercial followed CBS’ rejection of a television spot during the Super Bowl promoting a gay online-dating website. But the network was willing to broadcast an antiabortion commercial featuring college quarterback Tim Tebow and his mother.

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